From PepsiCo to Taco Bell, dirty soda is taking over

From PepsiCo to Taco Bell, dirty soda is taking over

Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald’s, infusing the sluggish beverage category with new life. “Dirty soda” drinks use pop as a base, followed by flavored syrups, cream or other ingredients. While Swig claims …

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Why it suddenly feels like every fast-food restaurant has fun, flavored drinks

Why it suddenly feels like every fast-food restaurant has fun, flavored drinks

Chick-fil-A pineapple dragonfruit beverages. Courtesy: Chick-fil-A Fast-food chains are going all in on fun beverages to attract younger consumers. Chick-fil-A, known for its straightforward menu of fried chicken and waffle fries, is selling seasonal Pineapple Dragonfruit drinks. Yum Brands’ Taco Bell installed a beverage concept called Live Mas Café inside …

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