Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those …

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Ford, GM, Stellantis face a daunting second half of 2024

Ford, GM, Stellantis face a daunting second half of 2024

New Jeep vehicles sit on a Dodge Chrysler-Jeep Ram dealership’s lot on October 03, 2023 in Miami, Florida. Joe Raedle | Getty Images News | Getty Images DETROIT – The last time shares of Ford Motor dropped by more than 18% in a day, as they did last week, the …

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What investors should know about the UAW’s organizing drive of VW

What investors should know about the UAW’s organizing drive of VW

Volkswagens are seen in the employee parking lot at the Volkswagen automobile assembly plant on March 20, 2024 in Chattanooga, Tennessee. Elijah Nouvelage | Getty Images DETROIT – The United Auto Workers notched a big win this weekend. Volkswagen workers in Chattanooga, Tennessee, overwhelmingly voted in favor of joining the …

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Toyota could introduce electric, plug-in Tacoma and Tundra pickups

Toyota could introduce electric, plug-in Tacoma and Tundra pickups

2024 Toyota Tacoma Trailhunter Toyota NEW YORK — Toyota Motor is evaluating an expansion of its U.S. truck lineup that could include all-electric or plug-in hybrid electric versions of its Tacoma and Tundra pickups. Jack Hollis, executive vice president of Toyota Motor North America, said the Japanese automaker is assessing …

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Ford sees opportunity for Mustang as competitors abandon V8 engines

Ford sees opportunity for Mustang as competitors abandon V8 engines

2024 Ford Mustang Source: Ford DETROIT — Ford Motor sees opportunity to grow Mustang sales as it becomes the last American muscle car with a traditional V8 engine, playing to generations of gearheads who’ve been drawn to the performance vehicles. The optimism comes after Mustang’s closest American competitors ended production …

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