7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Brian Niccols, CEO of Starbucks, speaking with CNBC on Oct. 31st, 2024. CNBC Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday. For three straight quarters, Starbucks has reported declining sales. But the coffee chain is hoping that some …