MLS sponsorships spike as U.S. soccer gains popularity

MLS sponsorships spike as U.S. soccer gains popularity

Lionel Messi #10 of Inter Miami shoots during the first half against the Columbus Crew at Huntington Bank Field on April 19, 2025 in Cleveland, Ohio. Miami defeated Columbus 1-0. Jason Miller | Getty Images Sport | Getty Images The rising popularity of soccer in the U.S. has buoyed sponsorships …

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Corporate sponsors are backing away from LGBTQ+ Pride organizations

Corporate sponsors are backing away from LGBTQ+ Pride organizations

Revelers attend the annual LGBTQ+ Capital Pride parade in Washington D.C., U.S., June 8, 2024. Leah Millis | Reuters Companies that were once loud and proud in supporting LGBTQ+ community celebrations are pulling back. LGBTQ+ Pride festivals across the country have faced significant sponsorship challenges this year, with some losing …

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How the vodka soda became ‘gay water’

How the vodka soda became ‘gay water’

Photo illustration by Emily Rabbideau – Photos courtesy of House of Love and Gay Water Late last year, 33-year-old Justin Ruka of Orlando met a flight attendant at a gay bar. About a month later, Ruka saw a familiar face coming down the aisle during an Alaska Airlines flight to …

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Denver and its craft breweries embrace nonalcoholic beer, spirits

Denver and its craft breweries embrace nonalcoholic beer, spirits

Denver Beer Co. Courtesy: Denver Beer Co. This story is part of CNBC’s new quarterly Cities of Success series, which explores cities that have been transformed into business hubs with an entrepreneurial spirit that has attracted capital, companies and workers. Alcohol-free beverage options have skyrocketed over the past few years, …

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