Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those …

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DirecTV is pushing its pay TV bundle — without a satellite dish

DirecTV is pushing its pay TV bundle — without a satellite dish

The “For the Birds” ad campaign for DirecTV emphasizes customers don’t need a satellite dish anymore for service. The pigeons are voiced by former NFL star Deion Sanders, and actors Steve Buscemi and Henry Winkler. Courtesy: DirecTV Coach Prime wants consumers to know they can watch DirecTV without a satellite dish.  …

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Influencers have changed the ad industry. Now what?

Influencers have changed the ad industry. Now what?

The following is a transcript of the video. Narration: Do you struggle to keep up with all the latest memes and internet trends? Tania Bryer: Before 2020, Munya Chawawa was a relatively unknown comedian.  But that changed quickly, as people were forced to stay home, and inevitably spend more time …

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Media companies look to woo advertisers as spending shifts to digital

Media companies look to woo advertisers as spending shifts to digital

Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely …

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