Spanish-language audiences are growing even as TV viewership declines

Spanish-language audiences are growing even as TV viewership declines

Chris Ryan | Ojo Images | Getty Images The Spanish-language TV audience is growing, and advertisers are taking notice. Over the past few years, the Hispanic population in America has seen significant growth in TV viewership, according to experts, becoming one of the most valuable demographics for media companies and …

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Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those …

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