The wind whips embers while firefighters battle the fire in the Angeles National Forest near Mt. Wilson as the wildfires burn in the Los Angeles area, during the Eaton Fire in Altadena, California, U.S. January 9, 2025.
Ringo Chiu | Reuters
For almost two years, Viktor Makarskyy has been working on an app that serves as a digital survival kit to help people in disaster zones, which are getting more numerous seemingly by the day given the pace of climate change.
He never imagined his work and personal life would collide in such a profound way.
On Wednesday night, Makarskyy was flying home to Los Angeles from an anniversary trip with his wife in the Cascade Mountains, in the Pacific Northwest. An evacuation order for the Sunset Fire had already been issued extending to just a few blocks from their apartment.
Makarskyy was terrified that the fire would reach their home before they could rescue their cat and collect critical belongings.
“It’s one thing to see pictures online,” Makarskyy told CNBC in an interview Friday, “it’s another thing to see it out the plane window and to have this multisensory experience of your cabin smelling like smoke as you land. It was like entering a war zone.”
Makarskyy is the head of technology at GOES, a startup founded in 2021 with a focus on providing critical health advice and services, mostly in remote areas. Aid workers and intrepid travelers can download the GOES Health app and get quick localized tips on how to deal with bug and animal bites, altitude illnesses, rashes and a host of other challenges.
Hikers can gauge hypothermia risk, and backpackers can plan out how to prepare for a heat wave or look up how to temporarily set a broken bone. All content is written or approved by wilderness medicine doctors, and everything can be accessed offline other than real-time weather and the app’s wildlife risk index.
Increasingly, GOES, which stands for Global Outdoor Emergency Support, is becoming relevant in a much more widespread way, as people in urban environments have to deal with sudden disaster due to hurricanes, tornadoes and catastrophic fires. Since Jan. 6, a day before the LA fires broke out, GOES has seen about an 800% spike in usage in the area, and over the past two weeks the number of new users in California has tripled, the company said.
As of Monday, the massive blazes across LA had killed at least 24 people, obliterated whole neighborhoods and burned thousands of homes and structures. No cause has been identified for the largest fires.
The GOES team with CEO Camilo Barcenas.
Courtesy: GOES
Makarskyy said he uses GOES to check air quality, national alerts, wildfire preparedness guides and more. Back at home, he said, he was surprised to see that although one of the most widely used weather apps showed the air quality around Los Angeles International Airport to be “moderate,” when he viewed a hyperlocal, more precise air quality measurement using GOES, it showed the air quality to be much worse.
“As the developer of this app, I knew it offered exact latitude and longitude,” he said.
GOES is far from alone in seeing a spike in usage due to the rise in disasters. The Watch Duty app, founded in 2021 and developed by a nonprofit group, has become practically ubiquitous in the LA area since the fires erupted. It was the top free app on iOS for much of last week and was still in the top five on Monday, providing LA residents with a precise reading on where fires are burning and spreading, which neighborhoods are in evacuation zones and the location of power outages.
In a post on X on Friday, Watch Duty wrote, “Our systems remain 100% operational while our radio operators sleep in shifts and our engineers are throwing everything they have at it to sustain up to 100,000 requests per second with an average response time of <20 ms.”
Watch Duty was developed by firefighters, dispatchers and first responders specifically to disseminate information related to fires. GOES, by contrast, stumbled into the fire safety market.
According to the GOES app’s launch announcement in 2023, Dr. Grant Lipman, a former professor at Stanford Emergency Medicine and director of its wilderness medicine fellowship, started the company “after treating a hiker in critical condition due to a rattlesnake bite” and seeing the need “to make wilderness medicine more accessible.”
‘The outdoors is changing’
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