Not just buying ‘things’: Why China’s emotional economy is on the rise
A giant inflatable Labubu toy floats on the water at Victoria Harbour on October 25, 2025 in Hong Kong, China. Vcg | Visual China Group | Getty Images 28-year-old Rebecca Zhou, born in China’s Sichuan province, owns an assortment of Moomin merchandise — bags, mugs, and figurines featuring the white …