CNBC Sport: What to expect as a Paramount bid for WBD looms

CNBC Sport: What to expect as a Paramount bid for WBD looms

A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. All deals, big or small, need a willing …

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As streaming services chase profitability, kids’ content is king

As streaming services chase profitability, kids’ content is king

Cartoon characters from the children’s show “Bluey” are displayed during the Brand Licensing Europe event at ExCel, in London, Oct. 4, 2023. John Keeble | Getty Images News | Getty Images In the battle among streaming services to capture and keep subscribers, kids’ shows like “CoComelon” and “Bluey” are becoming …

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Trump’s trade war is giving renewed importance to advertising Upfronts

Trump’s trade war is giving renewed importance to advertising Upfronts

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO.  Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will …

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