Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those …

Read more

Toyota could introduce electric, plug-in Tacoma and Tundra pickups

Toyota could introduce electric, plug-in Tacoma and Tundra pickups

2024 Toyota Tacoma Trailhunter Toyota NEW YORK — Toyota Motor is evaluating an expansion of its U.S. truck lineup that could include all-electric or plug-in hybrid electric versions of its Tacoma and Tundra pickups. Jack Hollis, executive vice president of Toyota Motor North America, said the Japanese automaker is assessing …

Read more