How Japanese Superfans Redefined What It Means to Be Obsessed

How Japanese Superfans Redefined What It Means to Be Obsessed

ON ANY GIVEN night, the neon-lit streets of Akihabara, an entertainment district in central Tokyo, are packed with visitors. Inside windowless shopping malls, they flock to stalls selling used Hello Kitty or Astro Boy figurines, Pokémon trading cards and vintage video game consoles. At the idol bars and theaters — venues …

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It’s Peak Shohei Ohtani on Opening Day in Japan

It’s Peak Shohei Ohtani on Opening Day in Japan

It’s hard to be ubiquitous in Tokyo, one of the largest cities in the world, but Shohei Ohtani has found a way. The Los Angeles Dodgers star seems to be everywhere: on billboards, on products, in television ads and news and entertainment shows and, of course, on the field when …

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