NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France.  Kristy Sparow | Getty Images Comcast’s NBCUniversal has a longstanding bet on the Olympics, but this summer the company threw all of its resources at the Games in a bid …

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Summer Olympics viewership is up — and Snoop Dogg is part of the buzz

Summer Olympics viewership is up — and Snoop Dogg is part of the buzz

Snoop Dogg attends the Artistic Gymnastics Women’s Qualification on day two of the 2024 Paris Olympic Games at Bercy Arena in Paris on July 28, 2024. Arturo Holmes | Getty Images Sport | Getty Images Millions of viewers in the U.S. are tuning into the Summer Olympics in Paris — …

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