TikTok-fueled K-beauty boom triggers a retail race in the U.S.

TikTok-fueled K-beauty boom triggers a retail race in the U.S.

Carly Xie looks over facial mask items at the Face Shop, which specializes in Korean cosmetics, in San Francisco, April 15, 2015. Avila Gonzalez | San Francisco Chronicle | Hearst Newspapers | Getty Images On a recent Saturday at an Ulta Beauty store in midtown Manhattan, Denise McCarthy, a mother …

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TikTok’s fate in the U.S. could hinge on who controls its algorithm

TikTok’s fate in the U.S. could hinge on who controls its algorithm

A preliminary agreement between the U.S. and China over the ownership of TikTok could include a licensing deal for the closely guarded secret of the social media company’s algorithm, to which access has proved a major sticking point in negotiations between the countries.  The Chinese government once vowed to block …

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The Death of the Influencer | The Express Tribune

The Death of the Influencer | The Express Tribune

Quick, name a famous influencer who has truly broken out of the internet bubble to become a mainstream celebrity. Charli D’Amelio? Addison Rae? Maybe a YouTuber like Emma Chamberlain or Mr. Beast? No matter who you think of, they likely share one common trait: their fame didn’t erupt in the …

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How an Obscure Chinese Real Estate Start-Up Paved the Way to TikTok

How an Obscure Chinese Real Estate Start-Up Paved the Way to TikTok

  Obscure Chinese Real Estate Start-Up Introduction: In 2009, long before Jeff Yass became a Republican megadonor, his firm, Susquehanna International Group, invested in a Chinese real estate start-up that boasted a sophisticated search algorithm. The company, 99Fang, promised to help buyers find their perfect homes. Behind the scenes, employees …

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