48-year-old quit her high-paying Wall Street job to start a business from her attic—now it brings in $70 million a year
Louisa Serene Schneider has never been short on business ideas. She once started a yoga-wear company (“long before Lululemon existed,” she says) and at another point tried to launch a language tutoring business. Neither of them stuck, but ideas kept coming. Then, in 2017, Schneider came up with an idea …