The Longevity Obsession: How Living Longer Became A Luxury In India

The Longevity Obsession: How Living Longer Became A Luxury In India

Last Updated:November 11, 2025, 16:29 IST Between IV drips promising cellular repair, red-light facials, cold plunges, DNA-based diet, the country’s elite are turning ageing into project and wellness into luxury commodity. Together, these treatments are blurring the line between medical science and aesthetic luxury — promising not just younger skin, …

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