TikTok-fueled K-beauty boom triggers a retail race in the U.S.

TikTok-fueled K-beauty boom triggers a retail race in the U.S.

Carly Xie looks over facial mask items at the Face Shop, which specializes in Korean cosmetics, in San Francisco, April 15, 2015. Avila Gonzalez | San Francisco Chronicle | Hearst Newspapers | Getty Images On a recent Saturday at an Ulta Beauty store in midtown Manhattan, Denise McCarthy, a mother …

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