Kellanova eyes Indians skimping on breakfast – Times of India

Kellanova eyes Indians skimping on breakfast – Times of India

MUMBAI: Kellanova‘s (formerly Kellogg’s) biggest challenge in India are people who skip or skimp on their breakfast. The US-based cereal and snacking brand is not worried about the array of options that the Indian breakfast category offers because it is not trying to rival that segment. “We target people who …

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