The New Gold Rush: How Pledging Jewellery Became The Middle Class’ Credit Card
Last Updated:October 03, 2025, 12:21 IST Urban professionals in Bengaluru, Chennai and Mumbai are pledging jewellery at pawn shops and banks for quick, low-interest loans, making gold a new middle-class safety net. Gold, long considered a family’s safety net, is once again proving its worth, this time not in rural …