Once Niche, Now Trend: How Protein Hit The Mainstream In India’s Snack Aisle
Last Updated:October 23, 2025, 09:40 IST Nutrition surveys show that nearly 70% of Indians still consume less protein than recommended, but awareness campaigns and product innovation are narrowing that gap. From flavoured yogurts and protein-packed breakfast cereals to “functional” beverages and biscuits, the pandemic spurred a surge in innovation (Image: …