How India Is Redefining Black Friday: From Discount Frenzy To Conscious, Intentional Shopping
Last Updated:November 20, 2025, 15:48 IST Black Friday in India is evolving from a discount-driven frenzy into a thoughtful, value-led shopping moment. Indian shoppers are redefining Black Friday with intentional, value-driven choices—prioritizing authenticity, sustainability, and meaningful purchases over impulse discounts. Black Friday may have originated as a frenzied American shopping …
