From fraternities to women’s soccer, this under-the-radar T-shirt brand is popping up everywhere
Comfort Colors t-shirts are seen on Oct. 16, 2025. Danielle DeVries | CNBC When looking through Wyatt Cannon’s T-shirt collection, there’s a common theme: the Comfort Colors label. Growing up, Cannon would often find Comfort Colors apparel when looking for souvenirs during family trips. In college, Cannon convinced his a …
