David Zaslav

Media companies look to woo advertisers as spending shifts to digital

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Media companies look to woo advertisers as spending shifts to digital

Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely …

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