Spanish-language audiences are growing even as TV viewership declines

Spanish-language audiences are growing even as TV viewership declines

Chris Ryan | Ojo Images | Getty Images The Spanish-language TV audience is growing, and advertisers are taking notice. Over the past few years, the Hispanic population in America has seen significant growth in TV viewership, according to experts, becoming one of the most valuable demographics for media companies and …

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Trump’s trade war is giving renewed importance to advertising Upfronts

Trump’s trade war is giving renewed importance to advertising Upfronts

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO.  Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will …

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