Ad revenue should stabilize for media companies in 2025 — if they have sports

Ad revenue should stabilize for media companies in 2025 — if they have sports

The New York Liberty celebrate after wining the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York.  David Sherman | National Basketball Association | Getty Images The advertising market has positive momentum going … Read more

Meta’s stock drop tells the wrong story on earnings — so, we’re boosting our price target

Meta’s stock drop tells the wrong story on earnings — so, we’re boosting our price target

Don’t let the after-hours stock action fool you, Meta Platforms delivered one heck of a strong third quarter and a current quarter revenue guide above expectations. Revenue in the three months ended Sept. 30 rose nearly 19% year over year to $40.59 billion, outpacing the $40.29 billion expected, according to … Read more

How to dance the earnings two-step: Recognize initial stock distortions and then act

How to dance the earnings two-step: Recognize initial stock distortions and then act

Every Friday I do a gameplan look-ahead on “Mad Money.” It has to be cursory because I write about 1,200 words — which has to fit into one segment on television — that’s the typical structure/stricture. I can’t really dally on any particular earnings report because that means I won’t … Read more

Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those … Read more

DirecTV is pushing its pay TV bundle — without a satellite dish

DirecTV is pushing its pay TV bundle — without a satellite dish

The “For the Birds” ad campaign for DirecTV emphasizes customers don’t need a satellite dish anymore for service. The pigeons are voiced by former NFL star Deion Sanders, and actors Steve Buscemi and Henry Winkler. Courtesy: DirecTV Coach Prime wants consumers to know they can watch DirecTV without a satellite dish.  … Read more

Media companies look to woo advertisers as spending shifts to digital

Media companies look to woo advertisers as spending shifts to digital

Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely … Read more

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