Google CEO Sundar Pichai speaks at the Google I/O developer conference.
Andrej Sokolow | Picture Alliance | Getty Images
Google on Tuesday hosted its annual I/O developer conference, and rolled out a range of artificial intelligence products, from new search and chat features to AI hardware for cloud customers. The announcements underscore the company’s focus on AI as it fends off competitors, such as OpenAI.
Many of the features or tools Google unveiled are only in a testing phase or limited to developers, but they give an idea of how the tech giant is thinking about AI and where it’s investing. Google makes money from AI by charging developers who use its models and from customers who pay for Gemini Advanced, its competitor to ChatGPT, which costs $19.99 per month and can help users summarize PDFs, Google Docs and more.
Tuesday’s announcements follow similar events held by its AI competitors. Earlier this month, Amazon-backed Anthropic announced its first-ever enterprise offering and a free iPhone app. Meanwhile, OpenAI on Monday launched a new AI model and desktop version of ChatGPT, along with a new user interface.
Here’s what Google announced.
Gemini AI updates
Google introduced updates to Gemini 1.5 Pro, its AI model that will soon be able to handle even more data — for example, the tool can summarize 1,500 pages of text uploaded by a user.
There’s also a new Gemini 1.5 Flash AI model, which the company said is more cost-effective and designed for smaller tasks like quickly summarizing conversations, captioning images and videos and pulling data from large documents.
Google CEO Sundar Pichai highlighted improvements to Gemini’s translations, adding that it will be available to all developers worldwide in 35 languages. Within Gmail, Gemini 1.5 Pro will analyze attached PDFs and videos, giving summaries and more, Pichai said. That means that if you missed a long email thread on vacation, Gemini will be able to summarize it along with any attachments.
The new Gemini updates are also helpful for searching Gmail. One example the company gave: If you’ve been comparing prices from different contractors to fix your roof and are looking for a summary to help you decide who to pick, Gemini could return three quotes along with the anticipated start dates offered in the different email threads.
Google said Gemini will eventually replace Google Assistant on Android phones, suggesting it’s going to be a more powerful competitor to Apple’s Siri on iPhone.
Google Veo, Imagen 3 and Audio Overviews
Google search boss Prabhakar Raghavan told employees last month that competitors “may have a new gizmo out there that people like to play with, but they still come to Google to verify what they see there because it is the trusted source, and it becomes more critical in this era of generative AI.”
Earlier this year, Google introduced the Gemini-powered image generator. Users discovered historical inaccuracies that went viral online, and the company pulled the feature, saying it would relaunch it in the coming weeks. The feature has still not been re-released.
New search features
Project Astra
Google said a truly useful chatbot needs to let users “talk to it naturally and without lag or delay.” The conversation in the demo video happened in real time, without lags. The demo followed OpenAI’s Monday showcase of a similar audio back-and-forth conversation with ChatGPT.
DeepMind CEO Demis Hassabis said onstage that “getting response time down to something conversational is a difficult engineering challenge.”
Pichai said he expects Project Astra to launch in Gemini later this year.
AI hardware
The TPUs aren’t meant to compete with other chips, like Nvidia’s graphics processing units. Pichai noted during I/O, for example, that Google Cloud will begin offering Nvidia’s Blackwell GPUs in early 2025.
Nvidia said in March that Google will be using the Blackwell platform for “various internal deployments and will be one of the first cloud providers to offer Blackwell-powered instances,” and that access to Nvidia’s systems will help Google offer large-scale tools for enterprise developers building large language models.
In his speech, Pichai highlighted Google’s “longstanding partnership with Nvidia.” The companies have been working together for more than a decade, and Pichai has said in the past that he expects them to still be doing so a decade from now.
