From PepsiCo to Taco Bell, dirty soda is taking over

From PepsiCo to Taco Bell, dirty soda is taking over

Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald’s, infusing the sluggish beverage category with new life. “Dirty soda” drinks use pop as a base, followed by flavored syrups, cream or other ingredients. While Swig claims …

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Why Are We Living in the Golden Age of ‘Gut Soda’?

Why Are We Living in the Golden Age of ‘Gut Soda’?

Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best part. On a shelf at the far end of the store is her favorite treat: Olipop’s grape-flavored “prebiotic” soda. This category of beverage, which appeared seemingly everywhere almost overnight, …

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