Trump’s trade war is giving renewed importance to advertising Upfronts

Trump’s trade war is giving renewed importance to advertising Upfronts

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO.  Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will …

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